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Skincare & Makeup – An International SEO Case Study An international SEO case study for the largest UK supplier of makeup product & skincare.
Makeup & Skincare Case Study
79%
Organic Growth
51%
Growth Conversation
30
Top 10 Result
CHALLENGE
The big challenge for us that to increase online visibility and increase traffic for each country like UK, USA, Dubai, Australia.
SOLUTION
We conducted extensive keyword research by country to understand how people searched for makeup & skincare supplies in each region.
Using this information and working with our internal language experts, we optimized our content to discuss these search terms more competently.
Correctly specifying the hreflang value allows Google to better “see and understand” country-specific subdirectories, thereby reducing duplicate content issues.
RESULT
We increase strong her ranking improvement in UK, USA, Autralia to leading increase organic traffic in each local area. UK 30%, USA 79%.